In March 1966, in Anaheim, California, Paul Van Doren and three partners opened up their first store. That morning, 12 customers purchase shoes made that day and ready for pick-up in the afternoon. The Vans #44 deck shoes, now known as the Authentic
were born. That first store started a love affair with its customers. Vans has since been embraced worldwide
as the authentic Southern California skate brand.

COMPETENCE

CONSISTENCY

CANDOR

CONCERN

CONNECTION

C-SCORE