MOST TRUSTWORTHY BRANDS
Brands that are guided by a strong culture of shared values are rewarded. Internally, employees are engaged and remain loyal. Productivity soars. Externally, satisfied customers become advocates. The bottom line grows. Shareholders smile.
High level of employee engagement increases operation income by 19% and earnings growth by 28%
– Harvard Business Review
High trust organizations financially outperform low trust organizations
by 286% – Watson Wyatt
77% of consumers refused to buy products from distrusted brands vs. 91% who bought products from a trusted brand – Edelman