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Research


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Research


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The Five C's


The Five C's


Trust is the foundation of a successful brand and affects your bottom line. To measure trust, The Values Institute looks at five distinct variables: Competence, Consistency, Concern, Candor, and Connection. Not only do we measure trust, but we also do painstaking research every year to ensure our practice works. Building a values-based relationship is a powerful journey toward TRUST. Trustworthy brands are healthy brands and attract customers through shared values. TVI can help you build a MOUNTAIN OF TRUST.

The Mountain of Trust


The Mountain of Trust


The trust journey begins with Competence and Consistency. As you move up to higher ground, you add more emotional factors: Concern and Candor. At the top is the most treasured factor: Connection. To reach the top takes work, but it’s worth it because of the reward: pure joy!

Most Trustworthy Brands Survey


Most Trustworthy Brands Survey


We have conducted our Most Trustworthy Brands Survey every year for the past six years and measure the top three brands in ten categories to determine the rankings. The study asks in-depth questions about each brand that relate back to the five Cs. The most trustworthy brands are also the most successful, most profitable, and most productive, with the strongest connection with customers. Wouldn’t you like to be one of the world’s Most Trustworthy Brands?