Building a values-based relationship is a journey toward a single goal: Trust.

Not unlike Maslow’s Hierarchy of Needs, the trust journey begins with functional base requirements. As your brand moves up the pyramid, you begin to transcend mere functional abilities and add more emotionally charged “glue.” To reach the top takes work, just as in any meaningful relationship. That said, the view from the top is absolutely worth the journey because of the results—satisfaction, loyalty, advocacy and pure joy.