Featured
Shared Values
By Mike Weisman
April 6, 2012
Shared values are the basis of every meaningful human connection. Brands have their own values and those values are what make them stand out in the sea of same. MORE
Consumer patriotism gains popularity
By Lauren DeWitt
May 8, 2012
In the wake of the economic recession, there has been a renewed emphasis on buying American-made products to support the U.S. economy. Last year, Diane Sawyer pledgedto buy only U.S. made products, citing that if every American spent an extra $3.33 … MORE
Entrepreneur Magazine Partnership & America’s Most Trustworthy Brands
By Mike Weisman
March 20, 2012
We are pleased to announce a partnership with Entrepreneur magazine as we study ten of America’s most trusted national brands. The resulting “America’s Most Trustworthy Brands” cover story in the magazine’s April 2012 issue represents the first national social sciences-based research effort … MORE
Healthier Relationship Trends
By Mike Weisman
February 9, 2012
How do I love thee? Let me count the healthy ways. While romance is alive and well in 2012, die-hard romantics are finding healthier ways than ever before to express their love this Valentine’s Day. Among the top three expected … MORE
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